The Power of the Simple Gesture

This is an email I recently received from Uber. It is a simple but eloquent business touch:

1. It reinforces my good behavior as a passenger.
2. It reminds me that I’m being evaluated.
3. It invites me to share my recognition through social media (I didn’t but am sure many do).
4. It gives Uber another reason to “get in touch.”
5. All of the above likely increase my loyalty.

That is the power of this simple gesture.

What simple gestures are you using with your customers or clients?

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